This article will explore the market data in Performance Board.

  • Introduction
  • Market Column Overview
  • Rate Pop-Up

Introduction

Data is loading

When you first open Performance Board, a circle shows that it is loading the data.

Shopping the rates in real-time - the current year and the next 365 days - may take a short time to complete.

Market data shopped in real-time

Market Column Overview

Let's say you are ready to put your OTB numbers in context with market data, but wonder how to interpret the numbers?

City Demand

Here a percentage is shown, which you can use as a guide when yielding room rates.

Tip: You can use this percentage as a barometer for spotting anomalous days.

Direct Rate

See your rate on Brand.com for every day. Compare it with the rate on...

OTAs

Your rate on the primary channel. Are you priced higher/lower than the direct rate?

Tip: You can change which channel to consider in Channel Management.

Comp Set

Check how you compare to the median rate of your competitor set.

Tip: You can adjust your comp set in Competitor Management.

R is for Price Rank

Know your price rank within the primary competitor set.

When it shows a 1, it means yours is currently the lowest available rate.

Rate Pop-Up

Click on a day's rate to explore the numbers in more detail.

In this example, for today compared to 4 days ago:

  • How close is your rate to the comp set median?
  • And to the rest of your competitors?
Rate Pop-up with more pricing details

The information displayed (from left to right):

  • room rate
  • pick-up (if you applied historical data via the time slider)
  • competitors
  • room type
  • channel


Do you have any questions or need help?

Contact our support team, and we will be happy to help you.

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